Despite many similarities across the northern European region, the various nations have distinctly different local market conditions and dynamics. We take pride in our great relationship with the national authorities, healthcare professionals, hospital purchasing organizations and pharmacy chains. Our strength is the business experience, category competence and local expertise to succeed in each country.

We divide our business into three segments: Prescription drugs (Rx), Hospital tender products (including Medical Nutrition) and Consumer Health. Within Rx and Consumer Health, we focus on specific categories like neurology, obesity, cardiology, gastroenterology, urology & sexual health, cough & cold and pain management. We are actively looking to develop the current categories and enter new ones.

We have an experienced staff with the competence to handle the regulatory, vigilance and quality requirements of any healthcare product, whether it is an Rx product that requires serialization, a medical device, FSMP or cosmetic. On the marketing and sales side, we enjoy working with the entire spectrum of tender based sales, reimbursements, KOL endorsement, campaigns in pharmacies and direct to consumer marketing. We manage the supply chain internally and use the best third-party logistics partners in each territory.